Jonas Ketterle, after a life-changing encounter with chocolate making in Oaxaca, founded the bean-to-bar dark chocolate company Firefly Chocolate in 2014 to inspire awe and wonder through cacao. Previously an “Imagineer” at Greenlight Planet and engineering lead at Fenix International who provided affordable solar energy to rural customers, Jonas has extensive backgrounds in Mechanical Engineering (Stanford), Permaculture (Regenerative Design Institute) and eco-villages and co-housing.